Superdry is built on style. Inspired by the spirit of adventure and a lifetime crafting premium products, the brand is launching style collections, and elevated concept ranges, for AW20. There are four collections and partner concepts:
- Original & Vintage collection; highly crafted everyday pieces with an authentic sense of heritage, and its partner concept range DRY; future heirlooms with iconic narratives.
- Superdry Studios collection; clean and contemporary wardrobe staples with a focus on natural and eco-friendly materials, and its concept range Cult Studios; everyday luxury made from the finest sustainable and high-performing materials.
- Superdry X collection; statement designs curated for those with a fresh and offbeat sense of style, and its concept range SDX; contemporary global designs in high-end fabrications.
- Superdry Code collection; multifunctional activewear infusing performance and style; and its partner concept range Sports Performance; innovative technical designs for athletes and enthusiasts.
Superdry has a significant local presence around the world, operating through 740 Superdry branded stores in 61 countries. There are 241 owned stores across the UK, Republic of Ireland, mainland Europe and USA, and 499 franchised and licensed stores– all but 12 outside the UK and the Republic of Ireland.