The house of KARL LAGERFELD shares the iconic vision and design aesthetic of its founder, Karl Lagerfeld, fused with a contemporary, forward-looking spirit. The brand celebrates his colossal legacy and breathes his passion, intuition and inexhaustible creativity into the core of its DNA.

The signature KARL LAGERFELD aesthetic combines Parisian classics with a rock-chic attitude and tailored silhouettes. Its portfolio of accessible, aspirational collections includes ready-to-wear for women, men and kids, plus bags and small leather goods. Additional collections include watches, eyewear, footwear, perfumes, candles and fashion jewelry.

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“The World According to Karl” is the ultimate expression of Karl Lagerfeld’s creativity, wit and unparalleled eye for style as fashion’s original influencer. It manifests his distinct vision and voice as the foundation of the brand’s DNA: the concept combines some of his playful and iconic quotes with his curated brand aesthetic that’s as multifaceted as he is — timeless but contemporary, classic but rock-chic.

The campaign features top models Luna Bijl and Alton Mason. As is tradition, Karl shot the campaign at his iconic Parisian studio, 7L in Saint-Germain-des-Près. It was styled by renowned fashion visionary Carine Roitfeld, who is a long-time friend and collaborator of Karl Lagerfeld.