Under the creative direction of Karl Lagerfeld – one of the world’s most influential and iconic designers – his namesake fashion house represents a modern collection that reflects the designer’s own style and soul.

SPRING SUMMER 2019 CAMPAIGN

“The World According to Karl” is the ultimate expression of Karl Lagerfeld’s creativity, wit and unparalleled eye for style as fashion’s original influencer. It manifests his distinct vision and voice as the foundation of the brand’s DNA: the concept combines some of his playful and iconic quotes with his curated brand aesthetic that’s as multifaceted as he is — timeless but contemporary, classic but rock-chic.

The campaign features top models Luna Bijl and Alton Mason. As is tradition, Karl shot the campaign at his iconic Parisian studio, 7L in Saint-Germain-des-Près. It was styled by renowned fashion visionary Carine Roitfeld, who is a long-time friend and collaborator of Karl Lagerfeld.