ASICS has been developing sports shoes and apparel for more than 50 years. During this time, innovation has been the key to their introduction of design philosophies that have revolutionised the world of sports.
At their research and development centre in Kobe, Japan, ASICS works in close collaboration with male and female athletes and, through their scientific approach, have managed to create some highly innovative sports product solutions. Technologies such as their core GEL cushioning system and the evolutionary Impact Guidance System (I.G.S.) and Biomorphic have helped to create some of the most comfortable and performance-enhancing shoes and apparel on the market for athletes and active consumers alike.
Our company name, an acronym for the Latin phrase “Anima Sana In Corpore Sano”, meaning “Sound Mind In A Sound Body”, has shaped our destiny. It is the echo of our consistency, our innovation, our commitment to quality and our originality.
This innovative approach, based on scientific research and collaboration with athletes, has been central to our key objective: Producing innovative sports products, solutions and technologies to help athletes and active consumers achieve their goals.