Adidas strives to be the global leader in the sporting goods industry with brands built on a passion for competition and a sporting lifestyle. The brands of the adidas Group complement each other in a unique way to help athletes perform better, play better, feel better. They give everything they've got, then go back for more. No doubts, no holding back, no giving in. From the court to the catwalk, the stadium to the street; whatever the game, they play the same way: Heart over head. Inclusion over ego. United by passion, they go all in.