May Bank Holiday -
The birth of premium denim was intrinsically intertwined with the Fall 2000 launch of 7 For All Mankind. The Los Angeles, California brand changed the landscape of denim forever when it exploded on the scene and earned critical acclaim due to its innovation in fit, fabric and finish. 7 For All Mankind caused a paradigm shift on how people thought about and wore jeans. It’s the tradition of artisanal craftsmanship merged with ground-breaking textiles and technology that were used to change denim forever.
In just over a decade, 7 For All Mankind has become an established modern classic for its sophisticated fits as well as a fashion leader; pushing the boundaries of cutting edge design and innovation. As the original premium denim company, 7 For All Mankind continues its commitment to quality and design, remaining a brand that is trusted, respected and loved.